Ethan TengProduct & engineering
Turn a problem into a working product. Connect product decisions, APIs, web and mobile apps, infrastructure, and delivery.
Ethan Teng Consulting LLC
Product, engineering, and growth.
Work directly with me to solve a specific problem, build the systems behind growth, or add experienced leadership to your team.
Where I can help
Onboarding & growth
Help people reach value sooner. Improve onboarding, pricing, lifecycle campaigns, and the path from signup to paying customer.
Analytics & leadership
Understand where growth breaks down. Build useful measurement, prioritize experiments, and give your team a clear plan.
Services & pricing
Three ways to work together on product-led growth.
Quick Wins Audit
$3,000
Find the biggest gaps in your funnel and leave with a clear plan.
2 weeks · Async + 1 live session
- Funnel review: acquisition → activation → retention
- Teardown of tours, onboarding, and in-app prompts
- 60-minute strategy session with prioritized plan
- Written teardown + Loom walkthrough
A fit forEarly self-serve teams needing direction.
Growth Engine Build-out
$10,000 / month
Hands-on implementation across onboarding, lifecycle, and analytics.
~20 hrs/week
- Onboarding & activation design (email, in-app, tours)
- Behavioral tagging + lifecycle campaigns
- Product data instrumentation + dashboards
- Experimentation strategy + implementation
- Weekly check-ins + async collaboration
A fit forLean PMF teams needing a hands-on operator.
Fractional Head of Growth
Custom
Senior growth leadership for your team, roadmap, and next stage.
- Cross-functional planning (Product, Marketing, Execs)
- Team coaching & hiring support
- Board/investor updates & roadmap alignment
A fit forPost-Series A needing senior growth leadership.
Ad-hoc consulting
$250/hour
Tightly scoped projects, coaching, or second opinions.
Product & engineering projects
Custom scope
Product planning, full-stack development, and technical leadership. We’ll agree on the scope and fee before starting.
Add-ons
Scoped alongside an engagement:
- Navattic tour design + implementation
- Intercom setup or audit
- Snowflake/Sigma dashboard builds
- User segmentation & lifecycle logic
- Onboarding/help-center content
What working together looks like
Understand the problem
We look at your product, team, and goals, then identify the work that matters most.
Agree on the scope
We choose an engagement, define deliverables, and agree on the fee and timeline before starting.
Build and measure
I work hands-on with your team, share progress, and use the results to decide what comes next.
Tell me what you’re working on.
We’ll work out whether I can help and which engagement makes sense.