Approach

The operator's playbook

A systematic approach to building self-serve revenue, refined across Postman, meez, and dozens of consulting engagements.

Six core principles

The foundation of every engagement, adapted to your unique context

Diagnose with data
Start with behavioral and cohort analysis to understand where value breaks down.
Design for time-to-value
Optimize for hours, not weeks. Every step should move users closer to their first win.
Personalize by intent
Route users through different onboarding flows based on their role, company, and goals.
Route high-intent to sales
Automatically identify and fast-track qualified leads to your sales team.
Instrument everything
Build robust tracking and dashboards so you can measure what matters and iterate quickly.
Build once, scale everywhere
Create systems that work across channels and tools, not one-off hacks.
$1M+
Self-serve ARR built
at meez

How we'll work together

Start with diagnosis

I'll dig into your data, talk to your team, and identify the highest-leverage opportunities. No cookie-cutter playbooks—every business is different.

Design with intent

Whether it's onboarding flows, lifecycle campaigns, or dashboards, everything is designed to shorten time-to-value and increase conversion.

Build hands-on

I don't just advise—I ship. Whether it's setting up Intercom campaigns, building Segment flows, or creating Sigma dashboards, I'm in the tools with you.

Measure and iterate

We'll set clear success metrics, track them rigorously, and run tight experiment loops to continuously improve results.

Let's put this playbook to work for you

Every engagement starts with understanding your unique challenges and opportunities.

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