Real metrics from real companies
Track record of building and scaling self-serve revenue across high-growth SaaS companies.
$0 → $1M+ Self-Serve ARR
VP Growth & Self-Serve
Crossed $100M Self-Serve ARR
Growth Data Science
Launched ACH Product
Product Analytics
What repeats across every success
Start with the data
Every engagement begins with deep diagnosis—understanding where users drop off, what drives activation, and where the biggest opportunities lie.
Obsess over time-to-value
The faster users reach their first win, the higher your activation and retention. Every flow is designed to collapse time-to-value.
Personalize by intent
Different users have different goals. Segment by role, company size, and use case to deliver relevant experiences that convert.
Build systems, not hacks
One-off campaigns don't scale. The wins come from instrumented tracking, repeatable processes, and tight experiment loops.
Ready to create similar results?
Let's talk about your growth challenges and how these approaches can apply to your business.
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