Turn traction into self-serve revenue
I help early-stage SaaS teams convert more signups, shorten time-to-value, and build a growth engine that scales.
Onboarding & activation that convertsFunnel diagnosticsGrowth systems that scale
Proven Results
Real metrics from real companies
$0 → $1M+
Self-serve ARR
Under 2 years
50%
Activation rate
Within 7 days
<1 day
Time-to-value
Down from 30 days
<5%
Churn rate
In key cohorts
$100M+
Self-serve ARR
Postman milestone
+50%
PLG revenue growth
Year-over-year
What I do best
Focused expertise in the areas that move the needle for PLG companies
Onboarding & activation that actually convert
Design experiences that guide users to value fast, with personalized flows based on intent and firmographics.
Find & fix funnel leaks fast
Diagnose drop-offs with behavioral data and cohort analysis, then implement targeted fixes that move metrics.
Build growth systems that scale
Instrument tracking, automate campaigns, and create repeatable experimentation loops that compound over time.
How I can help
Choose the engagement model that fits your needs and stage
Quick Wins Audit
$3,000• 2 weeks
Async + 1 live session
- Funnel review: acquisition → activation → retention
- Teardown of tours, onboarding, and in-app prompts
- 60-minute strategy session with prioritized plan
- Written teardown + Loom walkthrough
Ideal for: Early self-serve teams needing direction
Most PopularGet started
Growth Engine Build-out
$10,000 / month• ~20 hrs/week
- Onboarding & activation design (email, in-app, tours)
- Behavioral tagging + lifecycle campaigns
- Product data instrumentation + dashboards
- Experimentation strategy + implementation
- Weekly check-ins + async collaboration
Ideal for: Lean PMF teams needing a hands-on operator
Fractional Head of Growth
Custom
- Cross-functional planning (Product, Marketing, Execs)
- Team coaching & hiring support
- Board/investor updates & roadmap alignment
Ideal for: Post-Series A needing senior growth leadership
Let's design a self-serve motion that prints revenue
Book a free 30-minute call to discuss your growth challenges and explore how I can help.
Get in touch