Featured Media
EP78: How to Find Your Biggest Opportunity for Growth
Getting started with growth isn't easy. We catch up with Ethan Teng, Head of Growth at Recurly to talk about their efforts to start a growth function. Ethan tells us why Recurly opted to create a growth function after a new round of funding. How he built a quantitative model of their customer journey to identify the biggest areas of opportunity. And, how growth currently sits within the product org, but long-term could move to marketing.
7 steps to hit your annual revenue goal
How your Marketing efforts lead directly to Sales opportunities
How Sales opportunities lead directly to revenue
Your progress to your revenue goal
Forecast of the gap you need to cover in the time remaining
Which metric(s) have the biggest lift in terms of revenue, i.e. if you improve X, it will have the most impact on new revenue
Key learnings from the Product Led Summit
My notes on the following topics:
How to Structure Your Organization in a Product-First Company
How to Create a Product Led Growth Strategy
Every onboarding mistake I made (so you don’t have to)
How HubSpot approaches freemium acquisition
Proven framework for product-led growth
How to use PQLs in the sales funnel
and more…
Payments-related blog posts
My blogs on the following topics:
The Value of Utilizing Multiple Payment Gateways
Preparing to Comply With New PSD2 Regulations
How PayPal Reduces Friction and Increases Conversions
Subscription Payments Exchange Looks Beyond Trends